Revolut — Banking on Culture
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Project
OBJECTIVE
Maximize buzz and awareness for Revolut at the NBA Berlin Game 2026 by leveraging sponsorship rights within the arena.
OUR APPROACH
Through securing the arena’s largest hospitality suite and, by prioritizing cultural impact among the invited guests, BIANCO made Revolut the central hub of influence at the game. Additionally, through strategic invite management, we enabled Revolut to position itself as a cultural connector. Bridging fashion, music and streaming communities while reinforcing its role as an enabler across diverse subcultures.
The activation generated 10M+ social impressions, local media coverage, and made Revolut the most visible partner at the NBA Berlin Game.
- Client
- Revolut
- Market
- Germany
- Capabilities
- Cultural Relevance · Live Action
Cases