Red Bull – Fueling Arda Saatçi’s Cyborg Season 2026

OBJECTIVE
To match Arda Saatçi’s record-breaking endurance ambition with an authentic partner capable of bringing it to life on a global stage.

OUR APPROACH
BIANCO, in collaboration with A1 Agency, brokered the partnership between Arda and Red Bull, securing his place as an official Red Bull Athlete. With Red Bull's global network and operational expertise in place, the 2026 Cyborg Season became a reality: a 600km run through the Death Valley to Santa Monica, completed within 123 hours.

The challenge was followed live by millions, breaking German social media records with the highest-ever Twitch live viewership and over one billion likes on a single TikTok livestream. What began as an athletic mission evolved into a cultural movement uniting communities around a shared belief in pushing human limits.